Pay Per Click (PPC) Campaigns

One of the most powerful tools for generating traffic to your website is what is known as pay-per-click advertising (or PPC for short).

If you browse the internet regularly, you’ve no doubt seen those small classified ads on the right had side of the Google search results page (and also at the top), and shaded to highlight their importance

Setting up such Pay Per Click programs allows you to create an ad(s) linked to a keyword(s), with the added bonus of being able to create as many ads as you want. If you aren’t familiar with PPC programs (with are run, in the main, by internet giants Google and Yahoo), the first step is deciding how much money you are willing to pay per click, based on the keywords you want to use.

The more you pay per click the higher in the search engines your ad will appears. The rate per click can be anywhere from pennies per click to hundreds of dollars per click (for highly sought-after and competitive search terms such as “Real Estate”).

A note of caution – make sure you research your keywords and PPC rates VERY carefully, because not only can you attract little or no traffic with the wrong keywords, but you can also run up a huge online bill by attracting large amounts of the wrong kind of traffic to your site (which you still have to pay for)