In a constant fight to woo back the [...]]]> Tej Kohli says that this deal shows Yahoo’s strong desire to harness the power of social networking sites and social nature of the web. Yahoo proposed a similar agreement to the popular social networking site Facebook in December. Check out this exclusive report at Tej Kohli Blog

In a constant fight to woo back the netizens who are spending quite a considerable time on social networking sites, internet portal Yahoo made a deal with twitter to share content across both sites. In December last year yahoo reached a similar agreement with Facebook to make the sharing of status updates and other information easier of users.

There are millions of messages posted on twitter every minute. “The information in one single tweet can travel light years farther with this Yahoo integration,” Twitter co-founder Biz Stone said in a statement. “Tweets in more places brings relevance where and when you need it most.”

This deal exhibits Yahoo’s keen interest to tap into the expanding social nature of the internet. Social networking is a trend started by Facebook and Twitter, the sites which have become major forces in directing and driving online traffic. To cash in on the rise of social networking Yahoo offered $1 billion plus takeover offer to Facebook, which the later rebuffed.

The alliance between Twitter and Facebook will roll out by the end of this year. This deal will allow users to access material form both sites without having to leave either one, said Jim Stoneham, vice president of communities for Yahoo. To be more specific, this will enable users to see their twitter feed on Yahoo’s sites.

Users will now be able to update their Twitter status and share information and other content from Yahoo, while the Yahoo search and media properties will show Twitter updates.

The Twitter feeds will instantly appear in the Yahoo search results. By showing Twitter’s real time updates yahoo will offer fresh, relevant and more engaging information to its users. Twitter, like Facebook is a great deal for Yahoo due to its tremendous growth over the recent times. Yahoo has recently signed two search deals worth $25 million with Microsoft and the internet search giant Google.

“We are focusing on making Yahoo where you can stay in touch with people and information in one place,” he said.

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